There is a lack of research evidence and understanding about County Lines and the criminal exploitation of UK university students. It is, however, believed to present a significant problem that happens on campuses nationwide.
To address this gap in knowledge, Beth Hall investigated the issue. Freedom of Information (FOI) requests were sent to 127 UK universities, and an online questionnaire was advertised to current UK university students. The project was funded by Centre for Criminal Justice Research & Partnerships, in collaboration with Resolve.
Prior to submitting the funding bid, Beth contacted onEvidence to discuss outputs design and impact strategy. The suggested brief was that the outputs should appeal to the diverse target audience, and to help get this research in front of decision makers.
About the client
Beth Hall MSc is a Graduate Teaching Assistant in the School of Psychology and Humanities, UCLan, and a PhD researcher with interests in youth violence and exploitation.
Background and objectives
Beth commissioned onEvidence to design a report (County Lines & Criminal Exploitation of UK University Students), poster, flyer, and social media assets. Combined, these would communicate her research findings to a diverse audience, including university staff and students, safeguarding professionals, and funders.
onEvidence designed an eye-catching written report, poster, flyers and social media assets, including a launch video. We also worked closely with the client to develop an impact strategy at the start of the project to include a press release, article for The Conversation, a multimedia stakeholder presentation, targeted email campaign, social media and influencers.
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