GUIDANCE FOR BEST PRACTICE
Working closely with our client, HARM network, University of Central Lancashire, and other experts and stakeholders, onEvidence were tasked with development and design of a series of evidence-based harmful practices guidance resources for public, private and third sector employers.
Project aim: To help support effective organisational safeguarding policies and practical workplace responses to domestic abuse and other harmful practices, including honour abuse and forced marriage. The guidance is targeted at employers and HR professionals in public, private and third sector organisations.
Our creative brief at onEvidence was to present key research findings from a rapid evidence review, alongside recommendations from leading experts in the domestic abuse field. And we had to do it in a way that would avoid stereotyping victims and communities. So we focused on three keywords: creativity, cultural competence, and inclusion.
We then formulated a dissemination strategy that included a targeted email, postal and social media campaign. This would eventually go on to help this important research achieve the real-life impact it deserved.
Powerful and eye-opening. This innovative guidance for employers makes compelling, evidence-based recommendations for organisations, large and small. Simple to adopt, they have potential to save the lives of employees and service users suffering domestic abuseProfessor Binna Kandola OBE, Business Psychologist
Harmful practices: Project outputs
Guidance booklet: A 20 page A4 manual with recommendations for employers and HR leads. From the written content, provided by the client, we produced the design, typesetting, layout, images, and illustrations to compliment the text. Consideration was given to the final intended dissemination methods, which included both paper and digital. View here.
Video: onEvidence produced and directed an animated 9 minute video resource to support the guidance booklet. The script was written collaboratively with HARM network.
Poster: A2 infographic poster raising awareness of harmful practices in the workplace. View here.
Urgent response to COVID-19: A two-page update to support remote workers during lockdown. We designed the update to compliment the main guidance booklet. The dissemination method was to be digital only. From over 1700 items, this went on to become to 12th most downloaded research paper from academic repositories across the UK, US, Australia and NZ. View here.
Marketing cards: A series of cards for use in a social media campaign to raise awareness among employers of the multiple guidance resources being made available to them. These took the form of illustrated caricatures of the Expert Panel, with a powerful text quote and call to action (CTA). The cards, as part of the marketing campaign, proved a success on Twitter, with over 700K impressions and high click-through rates. View here.
This guidance has since been adopted or endorsed, as part of organisational safeguarding policy and practice, by NHS Employers, EIDA, the London Mayors Office, leading UK universities and academics, city councils and others.
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