Guidance for best practice
Working closely with our client, HARM network, University of Central Lancashire, and other experts and stakeholders, onEvidence was commissioned to develop and design of a series of evidence-based harmful practices guidance resources for public, private and third sector employers.
About the client
HARM is a multi-disciplinary research network, based within the Centre for Criminal Justice Research & Partnerships, University of Central Lancashire.
Background and objectives
The project aims to help support effective organisational safeguarding policies and practical workplace responses to often-hidden forms of domestic abuse, specifically harmful traditional practices, including ‘honour’ abuse, forced marriage, and female genital mutilation (FGM). This guidance is targeted at employers and HR professionals in public, private and third sector organisations. The project was funded by Research England.
onEvidence was commissioned to manage the project, design outputs, and develop dissemination and impact strategy.
To meet the brief, onEvidence worked closely with our client and other stakeholders to articulate goals, plan activities, and implement the project. Research findings, alongside recommendations from a panel of domestic abuse experts, were presented in a way that avoids stereotyping victims and communities. The project dissemination and impact strategy included targeted email, postal and social media campaigns, stakeholder events, using various media to produce easily understood data displays.
- Guidance booklet: A 20 page A4 manual with recommendations for employers and HR leads. From the written content, provided by the client, we produced the design, typesetting, layout, images, and illustrations to compliment the text. Consideration was given to the final intended dissemination methods, which included both paper and digital. View here.
- Video: onEvidence produced and directed an animated 9 minute video resource to support the guidance booklet. The script was written in collaboration with the client.
- Poster: A2 infographic poster raising awareness of harmful practices in the workplace. View here.
- Urgent response to COVID-19: A two-page update to support remote workers during COVID lockdown. onEvidence designed the update to compliment the main guidance booklet. From over 1700 items, this went on to become to 12th most downloaded research paper from academic repositories across the UK, US, Australia and NZ. View here.
- Marketing cards: A series of cards for use in a social media campaign to raise awareness among employers of the multiple guidance resources being made available to them. These took the form of illustrated caricatures of the Expert Panel, with a powerful text quote and call-to-action (CTA). The cards, as part of the marketing campaign, proved a success on Twitter, with over 700K impressions and high click-through rates. View here.
Powerful and eye-opening. This innovative guidance for employers makes compelling, evidence-based recommendations for organisations, large and small. Simple to adopt, they have potential to save the lives of employees and service users suffering domestic abuseProfessor Binna Kandola OBE, Business Psychologist
Harmful Traditional Practices in the Workplace: Guidance for Best Practice has been adopted or endorsed, as part of organisational safeguarding policy and practice, by NHS Employers, the London Mayors Office, leading UK universities, local authorities, and others.
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