Women Who Buy Sex

Health & Safety Guide


onEvidence was commissioned to design a guidance document for women who buy sex, based on the research of Professor Sarah Kingston, that was visually compelling and accessible to the target audience.

About the client

Professor Sarah Kingston is a Professor of Criminal Justice and Policing, School of Law and Policing, University of Central Lancashire.

University of Central lancashire

Background and objectives

Professor Kingston’s Women Who Buy Sex Health and Safety Guide provides advice to women who purchase commercial sexual services involving physical contact. Developed for women by women, this guide has been co-designed with sex workers and women clients and is based on the findings of a national study into women’s experiences of purchasing commercial sex.

onEvidence were commissioned to design a guidance document that introduced visual elements as an attractive means to help the audience better interpret the research and navigate the document, while conforming to University brand guidelines.


To address the brief, onEvidence introduced various media to create a ‘magazine’-type feel to help the target audience to visualise the research findings and guidance. The report was optimised for accessibility, including image alt text, read order, colour contrast, and internal navigation devices. View the full report here (opens in new window).

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